PRESS

New Era Cap and Hart & Huntington Collab with Tattoo Artists for Charity

Irvine, CA; Las Vegas, NV (April 28 , 2009)   New Era Cap along with Hart & Huntington Tattoo are proud to launch the second series of the limited edition artist inspired collection launching at the Hart & Huntington New Era Tattoo Artist Collaboration Charity Event.

This extremely limited collection will be showcased at the bi-annual event that will be held at Hart’s new Las Vegas nightclub, Wasted Space on Saturday May 2nd, the closing night of the AMA Supercross series.  The custom painted 59FIFTY™ fitted caps will be auctioned off at the event with proceeds going to the Road 2 Recovery Foundation, a foundation dedicated to helping professional AMA licensed motocross members with financial assistance if they sustain career-ending injuries. “Teaming up with New Era for a second time gave us a good opportunity once again to give back to a great cause. Being able to host the event at my rock club, Wasted Space, just made sense. We hope to draw in a good crowd and make this auction a success, much like last year.” said Carey Hart, founder of Hart & Huntington Tattoo Company.

New Era Cap and Hart & Huntington Tattoo, two companies that have set the precedence in their respective markets have collaborated with Hart & Huntington’s most talented tattoo artists bringing back some from last year but adding some fresh new artists including Jime Litwalk, Jason Blanco, Clark North, Tee, Emiliano Gabaldon, Jason Tritten and Mike Roche to create hand-painted pieces that continue to raise the bar of true customization. “Collaborating on this project for a second time with respected artists continues to cement the relationship between New Era and Hart & Huntington,” comments Action Sports Business Manager, Braden Dahl.  “Additionally, both H&H and New Era can provide a real value to organizations such as Road 2 Recovery and assist in bettering our sports through supporting the athletes that drive them.

About New Era Cap
Since 1920, New Era Cap Company, with its global headquarters in Buffalo, New York; is the world’s premier headwear brand with products that transcend time, culture, sport and fashion. New Era is the exclusive manufacturer and marketer ofthe official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. Some of the Company’s core markets include Children, Fan, Suburban, Women and Fashion/Lifestyle and the most recently added Action Sports Business Unit.  The Action Sports Business Unit was established in 2004 and was relocated to Orange County California in June of 2006.  The move to Southern California solidified New Era’s presence in the action sports industry and further communicated its commitment the action sports market.

About Hart & Huntington Tattoo Company
Hart & Huntington Tattoo Company is the tattoo shop founded by freestyle motocross legend Carey Hart. The first Hart and Huntington Tattoo Company Shop opened in 2004 in the Palms Casino is Las Vegas, making it the first tattoo shop located in a casino.  The tattoo shop has since relocated and is now inside Hard Rock Hotel and Casino. The tattoo shop has since grown to include its own line of tattoo-inspired clothing. In addition to the Las Vegas shop, Hart and Huntington Tattoo Company is expanding with shops open in Waikiki, Hawaii, and Orlando, Florida. For more information, please visit www.hartandhuntingtontattoo.com.

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